Monday, April 2, 2012

Anheuser-Busch, Inc. - Bud Light Platinum

I first heard about Bud Light Platinum (as so many others did) during the Super Bowl. In case you missed it, here's the ad. I wasn't particularly surprised that Bud Light was launching a new product, as they seem to drop some "groundbreaking" new version of Bud Light every few months. But I was curious about what was different about this one, as the only real things that the ads say about Bud Light Platinum is that it's "triple filtered," has a "smooth finish," and has "top shelf taste." That's not incredibly descriptive. Anyways, I was able to find a single bottle at Bristol Farms a few days ago and decided to really find out what was different about Bud Light Platinum.

There are two obvious differences between Bud Light and Bud Light Platinum right off the bat. One is the bottle color. Bud Light Platinum comes in a "cobalt blue" color, which is a little off-putting for me, if for no other reason than the fact that the only other beer I know of that comes in a bottle of this color is the retired Sam Adams Triple Bock- widely known as one of the worst beers ever made. The other main difference is the alcohol percentage. Standard Bud Light clocks in at 4.2% ABV while Bud Light Platinum comes in at 6%. So it's got that going for it, which is nice. Anyways, let's move on to the really important part: the tasting.

Bud Light Platinum pours a very pale and clear color with a thin white head that disappears pretty much as soon as it forms. The smell was similar to Bud Light, but a lot sweeter. I picked up a lot of grain and boiled corn along with some corn flakes. To me, it kind of smelled more like a malt liquor than a beer.

The taste is pretty similar to the smell, with a lot of grainy sweetness. There wasn't any real hint of hop flavor to speak of, so the flavor was very malt and grain dominated. I picked up some boiled corn and grain throughout with a bready yeast flavor on the finish that grew more buttery as the beer warmed. Again, I was definitely reminded of malt liquor.

Not surprisingly, this beer is pretty crappy. But it's not close to challenging beers like Wild Blue for the title of crappiest beer out there. And if you have to drink crappy beer, you might as well drink Bud Light Platinum over regular Bud Light because at least you'll have to consume less crappy beer than normal to get drunk. Unless you're in the worst of circumstances though, I would stay away from this one.

Final Grade: D

Top 100 Beers Tasted: 37

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